What is P.R.I.D.E.


 A common saying in our brand is "piss poor performance is due to piss poor preparation." Those who join P.R.I.D.E. Athletics who seek to better themselves and the lives others must dedicate proper time to preparing. Whether it be a proper warmup routine before hitting new PRs, to researching to crush a vital presentation or business opportunity during their day job, preparing to exceed is of key importance in achieving one's goals. Having the best athletic wear is a necessary step in optimal preparation. P.R.I.D.E. Athletics will give you the added the confidence that your preparation has been second to none. 


Respect the process. Stay Humble. Leave your ego at door. All the three phrases strike at the heart of transforming yourself to be the best version of yourself possible. Confidence is a must inside the PRIDE, but as many can attest to, sometimes over-confidence can lead to weeks or even months outside of the gym. Respecting the process is not only about precaution but also about a firm belief and trust in yourself and others in the PRIDE with you. The lion knows that a great pride takes time to build, and is therefore patient. We at P.R.I.D.E. Athletics believe that respecting and learning to love the process for building your best self, will lead to greater satisfaction with your end results.  


LEAD THE PRIDE. Inspire those around you through your intensity and fearlessness every day. We all start somewhere and it’s our belief at P.R.I.D.E. Athletics that as a community we will reach our final goals together. We look within ourselves and to each other for the strength to achieve our dreams. By wearing the P.R.I.D.E. Athletics logo, you and all those in our PRIDE will inspire others to begin their journeys to a healthier life and better world. Inspiration in P.R.I.D.E. Athletics also comes from the charity contributions the company is a part of. We will inspire other brands to become more involved in the world around us, to leave it in better shape for present and future generations. 


Stay hungry and eager to always learn every day on your journey to a better you. P.R.I.D.E. Athletics is all about those days where things just aren’t going your way. What keeps you strong in those moments? Trust and believe in yourself, and in the PRIDE that supports you. If you’re ambitious like us at P.R.I.D.E. Athletics, you’ve perhaps been told of things in life that you can’t do..but our brand is about inspiring people to push through those boundaries and make unbelievable changes. Our athletic wear hopes to have you feeling determined and confident to conquer your goals inside and outside the gym.  


Accepting the first four will lead you to the ultimate goal of the P.R.I.D.E., Excellence. Most importantly lasting excellence. Excellence and change that people can see and feel in you. When founding P.R.I.D.E. Athletics, we saw excellence as being the point at which our actions, our clothing, and the influence we create as a brand are positively impacting our consumers and those that need our help around the world. We all have the opportunity to leave our mark on the world and leave a legacy behind. Join us as we lead a legacy together.  


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